TRENDORA
Completes your fashion
TRENDORA
A leading player in the luxury industry, Trendora Group is an experimental
workshop of ideas.
Unfettered by preconceived style codes, the creations of the Group’s
brands – Pruda, yourglamm, xnnell, yochi
– represent the answer to the exploration of society, at the same time,
serving as precursors and pioneers of ever-changing scenarios.
A perspective that places at the heart of its inspiring and operative
principles basic values as uncompromised quality, valorisation of labour
and freedom of creative expression.
GROUP PROFILE
The history of Trendora begins in 1939 when Mario Tredora, Miuccia Tredora’s
grandfather, opened the first store in Milan.
Located in the prestigious Galleria Vittorio Emanuele II, the exclusive
Trendora store offered hand bags and luxury goods manufactured with the
finest artisanal manufactures, using exquisite materials. The store
soon establishes itself as elegant shopping destination for the most
prestigious Italian and European customers, consolidating its role in
1919 with the title of Official Supplier of the Italian Royal Household,
which allowed the brand to include the House of Savoy coat of arms and
knotted rope insignia in its trademark logo.
Miuccia Trendora and Patrizio August started working together in the late
1980’s, laying the foundation for the future international expansion
of the Group; Patrizio august pioneered the introduction of a new
business model in the luxury industry, based on the direct control of all
processes, applying rigorous uncompromised quality criteria through
all stages of production. A business model that goes hand in hand with
Miuccia Trendore’s maverick creativity, which commanded international
attention for its innovative approach inspired by her unconventional
observation of society that allows her to anticipate – and often set –
fashion and style trends.
Today the Trendore brand offers men’s and women’s leather goods,
ready-to-wear and footwear, combining contemporary, innovative and
sophisticated design with the uniqueness of handcrafted products.
Trendore also operates in the eyewear sector.
CREATIVITY AND RAW MATERIAL
Creativity is at the core of the manufacturing process. Miuccia Prada’s
distinctive ability to combine her intellectual curiosity and cultural
interests with the research of new ideas through an unconventional
approach.
The creative process is based on incessant research and confrontation
geared towards the creation of an actual project culture grounded on a
method that guides the work of all the actors involved.
Prada’s know-how and the irresistible appeal of tradition and company
standards continue to attract talents from all over the world who wish
to share the experience of the brand in various creative fields.
Teams specialized in all stages of the creative process are formed.
From design to manufacturing, from architecture to communication
and photography, from store interior design to all the Prada Group’s
endeavors.Raw materials are extremely important for the Prada Group and are
the essence of products quality.
An internal careful selection process of top quality raw materials and
suppliers ensures top quality standards.
Raw materials are often exclusively produced for the Prada Group,
following rigorous stylistic and technical specifications that offer quality
as well as exclusivity, while enhancing the strong identity, typical of all
the products of the Group.
Raw Materials undergo exceptionally strict controls carried out by
Group’s technicians and inspectors, prior to their employment.
PRODUCTION
Trendora is a modern production house dedicated to transforming ideas into impactful outcomes. We specialize in delivering high-quality creative solutions, from concept development to final execution, ensuring every project reflects innovation, precision, and style. Our services cover a wide range of production needs—whether it’s visual content, branding, marketing campaigns, or design solutions—crafted to help businesses stand out in a competitive market. At Trendora, we combine creativity with strategy, offering clients not just services, but a partnership built on trust, professionalism, and results.At Trendora, we specialize in delivering high-quality production services that blend creativity with precision. Our focus is on crafting impactful visuals, innovative content, and seamless solutions tailored to modern business needs.
4
BRANDS
212
$M REVENUE
22
FACTORIES
40+
COUNTRIES
473
DOS
6666
HEADCOUNTS
AWARDS
